DraftKings Vegas

DraftKings Vegas sought to embody the bold, energetic, and unique sparkle that is the Nevada desert while ensuring their own brand profile was still highly recognizable and celebrated. Inspiration from the colorful landscape was utilized to define and color code the vertical wayfinding in the building. Additional visual markers for spatial identification are brought in with the artwork and room naming as well as adding cultural ties and significance that resonate with the DK employees.